Spirit brand Sourz has announced that it is to expand its brand portfolio with the launch of its first ever ready-to-drink format, Sourz Fusionz. Created to placate consumer demand for wacky taste ...

‘We believe co-creativity with our consumers in the design and fashion industry is strongly linked to our brand,’ says Dorene Wharton, marketing director at Beam Global Spirits & Wine, which owns the ...

Sourz Tropical has unveiled a new bottle design exclusive to Asda, with fans offered the chance to win a bottle with an interactive online competition – the ‘Sourz Tropical Treasure Hunt’.

Maxxium is introducing an RTD version of its fast-growing Sourz spirits brand. Sourz Fusionz will roll out in Asda next week in two sparkling flavours, Apple Bite and Purple Twist, in 330ml cans and ...

Maxxium UK has re-launched Sourz with a new bottle design and a new variant, Sourz Blackcurrant.The moves are part of a £4m budget set aside for the... Maxxium UK has re-launched Sourz with a new ...

Maxxium's liqueur brand Sourz is making its TV debut as part of a new marketing campaign. Maxxium's liqueur brand Sourz is making its TV debut as part of a new marketing campaign. As part of an ...

Aldi has launched a ‘dupe’ for Sourz The brand-new range is named Tangz Sour The alcoholic drink is available in two flavours; Cherry and Apple Aldi has confirmed the launch of its latest ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...