With a leash in one hand and a purse and empty ice cream dish in the other, they yanked their dog along as they charged up the hill towards a familiar sound: the Mister Softee ice cream truck.

But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because there's an app to help with that. The Mister Softee app allows people to track ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through ...

“Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

We're talking about that iconic Mister Softee jingle, tempting New Yorkers young and old alike with the promise of soft serve and sweet treats. The ice cream vans are ubiquitous on New York City ...