Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like t ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are ...

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

These days, you'd be hard-pressed to find an business that isn't advertising on social media. But when it comes to financial service providers, social media marketing can become a double-edged ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

From viral trends to creative marketing, social media has become a game-changer for business owners looking to reach new customers. Eye-catching videos and engaging content can turn a small ...