Sign up for the Morning Brief email newsletter to get weekday updates from The Weather Channel and our meteorologists. Smokey Bear stands guard in national forests ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

Smokey Bear ... Out of a total of over 784,000 acres burned by wildfire in the Santa Fe National Forest during this time period, almost 435,000 acres were burned due to escaped prescribed fire ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

In the name of those who through man’s carelessness perished in forest fires of the past; in the name of that host of men and women who are standing ...

The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

You may have noticed that Smokey Bear has changed his tagline ... means less total fire damage and ecosystem harm in general. Putting out every forest fire isn’t the ideal outcome, hence ...

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and sustain positive momentum leading to improvement, officials ...