Smokey Bear, the beloved park ranger hat-wearing black bear who utters these famous words has undergone a complicated evolution. And his birthday comes as fires rage in California, Colorado and ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

On Aug. 9, Smokey Bear, the longest-running and most successful ad campaign in U.S. history, according to the U.S. Forest Service, turned 80 years old. "Born" in 1944, Smokey Bear was created by ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters ...