The Competing Interests Behind Smokey Bear And The Crying Indian The company behind iconic public service campaigns like Smokey Bear and McGruff the Crime Dog has been around since the 1940s.

So, it's Smokey Bear's 80th birthday on Aug. 9, which is a really long time to be preventing wildfires. David Pollack / Corbis via Getty Images But I actually learned recently that Smokey isn't a ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

If you’ve ever traveled around the country and visited a National Park, you’ve likely noticed Smokey Bear, who asks you to help prevent forest fires. The U.S. Forest Service first showcased ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters ...

On Aug. 9, Smokey Bear, the longest-running and most successful ad campaign in U.S. history, according to the U.S. Forest Service, turned 80 years old. "Born" in 1944, Smokey Bear was created by ...

LOS ANGELES (AP) — Smokey Bear is turning 70 on Saturday — but don't bring any candles to the party, please. As the friendly, huggable bear with the brimmed hat and shovel enters his golden ...

Smokey Bear is turning 80 years old this year. In his 8 decades, Smokey has become one of the world’s most recognizable bears. But Smokey Bear was close to being a well-loved baby deer known as ...

Smokey Bear, the beloved park ranger hat-wearing black bear who utters these famous words has undergone a complicated evolution. And his birthday comes as fires rage in California, Colorado and ...