One of America’s best-known — and most beloved — bears, after teddy, that is, is set to appear at the National Cherry Festival in Traverse City this week as the marshal of the Cherry Royale ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

Smokey Bear, the beloved park ranger hat-wearing black bear who utters these famous words has undergone a complicated evolution. And his birthday comes as fires rage in California, Colorado and ...

Smokey Bear is turning 80 years old this year. In his 8 decades, Smokey has become one of the world’s most recognizable bears. But Smokey Bear was close to being a well-loved baby deer known as ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters ...

On Aug. 9, Smokey Bear, the longest-running and most successful ad campaign in U.S. history, according to the U.S. Forest Service, turned 80 years old. "Born" in 1944, Smokey Bear was created by ...

The Smokey Bear balloon, something that the state’s Department of Natural Resources is sponsoring, travels around the United States. It is aimed at promoting fire safety, which, is top of mind ...