There’s no small irony to Murphy’s ascent as a mascot for internet-bound disillusionment, given his historic distaste for various aspects of the Celebrity Meme Industrial Complex.

The basketball legend's tear-stained countenance is the sports world's go-to symbol of sadness in defeat. So expect to see a few renditions of the meme after this weekend's NCAA tournament Final Four.

Kotaku reports that the black-and-white cartoon face was originally drawn by 24-year-old Carlos Ramirez, and since 2008, he's made more than $100,000 off of his creation.