When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

If there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by singular words and simple symbols, meaning that the text and its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The logo needs to represent what your company does and how it can help potential customers. The three most important aspects of creating a logo are: the shape, the colors and the font.

Earlier versions of the logo featured bright colors and over-the-top fonts, but now the logo pays homage to the game's location.

(The Harris campaign website calls the new logo fonts “Fearless Bold” and “Fearless Medium.”). Fast Company did not receive responses from the Harris campaign by the time of publishing.

In the case of the original Late Night with Jimmy Fallon logo, created by Oberman while she was with Number 17, she decided to keep the logo very simple, with a modern sans-serif typeface that ...

When it comes to corporate logos, details like font and color matter, as do stylistic flourishes like an upward-tilted “e.” But Google’s new logo isn’t just about looks.