It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

The most surprising thing about Hillary Clinton's announcement on Sunday? Her new logo. It's a sans-serif blue "H" overlaid with a red arrow pointing to the right. For such a simple logo, it sure ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

In the case of the original Late Night with Jimmy Fallon logo, created by Oberman while she was with Number 17, she decided to keep the logo very simple, with a modern sans-serif typeface that ...