Business leadership author and motivational speaker Simon Sinek’s best known book, Start with Why (2009), counsels making issues of motivation, mission and purpose central to any organisation ...

On a recent episode of his popular podcast "A Bit of Optimism," host Simon Sinek asks restaurateur Will Guidara the question "Should you do business with your friends or should you not mix the two?" ...

Fans of Simon Sinek will know his famous adage ... most crucial here isn't your motivations as a brand. It's the motivation of your consumers. And this is what needs to be placed at the ...