In 2001, Shrek was a massive box ... the further it can sink into the internet swamp, absorbing the muddy, digital detritus until it rises to the surface of meme culture, gasping for air.

Sinna Nasseri for The New York Times “Shrek” has been an on-again-off-again obsession of the internet, especially among millennials, since the animated film debuted in 2001. Memes and GIFs ...