Sesame Street is a brand for kids. This is something we’ve known as long as we’ve been alive, but it’s been going since 1969, so the first group of fans have long since become adults.

Toy maker Hasbro says it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.

Toy maker Hasbro Inc. said Monday it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.

Toy maker Hasbro Inc. said Monday it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.