Toy maker Hasbro says it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.

Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday.

Toy maker Hasbro Inc. said Monday it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.

Sesame Street is a brand for kids. This is something we’ve known as long as we’ve been alive, but it’s been going since 1969, so the first group of fans have long since become adults.

Elmo is getting a new home - or his toys are, at least. Toy maker Hasbro Inc. said Monday it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big ...

Toy maker Hasbro Inc. said Monday it will make and market toys and games based on well-known Sesame Street characters, such as Elmo, Big Bird and Cookie Monster.