Three years ago Ben Serotta was facing difficult decisions forced by the recession and changes in the high-end bicycle market. He had downsized his world-famous bicycle manufacturing business at ...

Serotta wanted full cycling related focus, faster development and more range of control with composites in order to provide what they felt was the best all around product. With that in mind, the ...

With off-the-rack models at these prices, you can’t afford to not go custom. ... Seven and Serotta both have an entry level steel road bike frame ($3,295 Serotta or $2,095 Seven).

SARATOGA SPRINGS — The founder of the Saratoga Springs bicycle factory on Geyser Road, Ben Serotta, and its former CEO, Bill Watkins, say they were blindsided by the new management’s decision ...

World-famous bicycle manufacturer Serotta has laid off nearly half its workforce and will cease operations this month, according to comments the head of the Saratoga Springs-based company made to ...

Over the past six months, I’ve been in charge of testing 56 bicycles, with the goal of picking the best bikes on the market for 2011.I’ve plowed road bikes to 10,000 feet in swirling New ...

SARATOGA SPRINGS — Serotta, the Saratoga Springs bicycle factory on Geyser Road will remain open, but founder Ben Serotta, has left the company, and new management has shifted the company&#82… ...

Then Serotta come back with 6 coats of pearl white followed by the little World’s bands (special for this frame). They top the whole thing off with a few coats of clear that give this bike a finish ...

Serotta, Maurice Maurice Serotta, 97, of Denver, passed at home peacefully with his family at his side on November 8, 2021. Maurice was born to George Serotta and Manya Beychok on March 29, 1924, i… ...

The former headquarters of Serotta bicycles at 41 Geyser Road is now home to Ant Hill, a startup designed to match local people with local jobs.

William Watkins, 58, an amateur cyclist and competition rider of Serotta bicycles, has been named CEO of Serotta and its parent company, Great American Bicycle in Saratoga Springs, New York ...

Saratoga Springs, NY high-end bicycle maker Serotta has laid off 40 percent of its workforce and plans to stop production in the next two weeks. The Business Journals . Select a City.