Serif fonts, or the ones with the little flourishes at the end of letters, are seen as more conservative, while sans serif fonts, ... Gill Sans regular, Gill Sans bold or Gill Sans italic. ...

Optima is a humanist, sans-serif typeface designed by Hermann Zapf between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany. Futura (Light, Light Oblique, Extra Bold, Extra Bold Italic) ...

In Ikea’s 2010 catalog, the company replaced the venerable Futura font family with Verdana, which has just four styles: regular, italic, bold, and bold italic.

This guideline explains how to use typography across BBC online. It covers guidance on BBC Reith, and for teams still using Helvetica.

Tough but charming, HVD Comic Serif makes Comic Sans look like a wimpy Silver Age bad guy. It's well-designed, and will work in any context for which it's appropriate.