Food companies hire sensory scientists and chemists to help make their UPFs irresistible, but they tend not to eat the products they help create, Smith said. "They know what the design ...

But it’s also very much applied in the industry, especially the food industry, and companies want to have access to that information.” Delarue said sensory and consumer science is a challenging field ...

Julien Delarue, associate professor in sensory and consumer science, emphasizes that testing food products in a realistic environment can help collect more authentic consumer opinions. Delarue’s ...

Sensory science is more important than ever in today’s quickly changing food and beverage landscape, believes Nathaniel Davis, a British-born Swiss-based sensory research professional. He’s spent over ...

The BYU Sensory Lab provides services to food industry clients and allows students to have hands-on experience — beyond mashed potatoes — in food science. The BYU Sensory Lab first opened in ...

Food companies use sensory scientists to make UPFs irresistible. Professor Barry Smith, a senses expert, cut out UPFs and lost weight without trying. A professor of the senses who used to help ...