The Saturn lacked the commercial success of the Sega Genesis and didnt achieve the cult following of the Sega Dreamcast, despite ironically having a larger game library than both.

The all-too-forgotten Sega Saturn was home to many great games. Despite being considered a commercial failure in the West, it had a much richer library in Japan.

Sega Saturn mainboard with main components labelled. More RAM is found on the bottom, ... it seems one commercial failure was enough to ruin Sega’s chances as a hardware developer.

Also interesting are a range of marketing strategies for 1997, which give an insight into the kind of battle Sega was facing by that stage of the Saturn’s launch; while some ideas are built on ...