Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...

Following the successful mining of the Sonic franchise, it's not surprising to see SEGA go back to the well. Hargrave gained ...

Sega and AirAsia inaugurated a new plane inspired by Sonic the Hedgehog featuring motifs from the video game series.

Japan’s teams often have multiple mascots, often with truly unique character. Among the most original are two who celebrated 30 years of work in 2024: Tsubakurō (at far right in the back of the ...

This children’s television strategy, the brainchild of then-CEO Michael Eisner, endured controversy at the outset for hiring ...

“Sega does what Nintendon’t.” In the late 1980s, Nintendo was on top of the world. Atari’s star was falling and mascots like Mario were catapulting the Japanese studio to stardom. Nintendo ...

Sega is a Japanese video game company that exploded ... With an iconic mustached plumber as its mascot and a family-friendly ensemble of video games, there was virtually no competition.

Moreover, Ohasi envisions a Sonic-themed attraction in Universal Studios Japan ... and related media. As Sega continues to explore new horizons and reinvent its beloved mascot, the race between ...

Similar and equally popular with fans are the beloved Japanese mascots known as yuru-kyara. These adorable, costumed characters represent brands and teams, but also different regions of the country.

Sega has revealed that it is looking to open an official retail store in Japan, located within the same building as Nintendo Tokyo, no less. In speaking with VGC, Sega's transmedia boss Justin ...

In 1889, Fusajiro Yamauchi started designing playing cards in Kyoto. Over the next 135 years, this business would evolve into ...

One of Sega's most popular games, Shinobi, will be made into a movie in a joint project with Universal Pictures, the Japanese gamemaker announced Wednesday, aiming to emulate the success of "The ...