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In the latest example of finding media innovation where you'd least expect it, CBS is embedding a video player in a print ad in Entertainment ... a quarter-inch–thick screen seen through a ...
However, new research suggests that tablet magazine advertising is just as effective as (and can even add impact to) print campaigns.
Whilst choosing not to display any equipment on its PacPrint stand, Screen GP Australia still had plenty to talk about, with MD Peter Scott recently returned from the Hunkeler Innovation Days, ...
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