The posters hanging across downtown Bellingham, Washington, aren’t promoting the next Hollywood blockbuster or a pop star’s big album release; these banners are plugging science.

The study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads. The majority of advertising exposure occurs when the audience's attention is ...

Firstly, if you cast your eyes a few pixels upwards, you’ll notice the snazzy new banner. All the Discover ... job with reconciling the “rocket science” bit with the fact that I write ...

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