BOYBB TELLS US THE SIGN IS S Sav-Mor Liquors’ iconic sign has been serving snickers from the side of McGrath Highway in Somerville, Mass., for more than a decade. Robbie Weiner is the brains ...

Yesterday, McDonald's put up a new sign, which said: "Sav Mor what's your sign? This is ours xoxo" (hard to read in the picture below, but there it is). It appears to have done Sav Mor in.

STATEN ISLAND, N.Y. -- With three generations of family involved in the business, Sav-Mor Interiors has been a fixture on Castleton Avenue in West Brighton for 30 years. "Everything is custom-made.

The Medford Sav-Mor Liquors is feeling a little lonely. The local liquor store chain, which is known for its trademark witty sign slogans, used the sign at its Somerville store to start a feud ...

Sav-Mor Discount Liquors apparently wants its sign battle with McDonald’s to keep on sizzling. Days after a back-and-forth war of the marquees broke out between a McDonald’s and Sav-Mor along ...