All Sanrio characters create a whimsical universe filled with charm and nostalgia. Read on to explore beloved icons like ...

Hello Kitty Island Adventure’s roster is already adorable, but a few more familiar faces could make the island even cuter.

Once you’ve befriended Pochacco in Hello Kitty Island Adventure, he lets you know that fan-favorite Sanrio character Gudetama ... are key to the Laziest Egg weekly quest.

This egg yolk with a tendency to be lazy ... continues to show itself to this day. No matter what Sanrio releases nowadays, Hello Kitty usually appears to join her friends on adventures.

Tile x Hello Kitty® Tile Mate (White) ($24.99): Available in timeless white, the new Tile Mate is a must-have for devoted ...

These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for. In the new Hello Kitty Squishmallow collection, you can snag multiple ...