Save money and discover the real San Francisco by knowing which popular attractions are overpriced and where locals actu

San Francisco's tourism industry, a critical pillar of the city's economy, showed troubling signs over the July Fourth holiday weekend, traditionally one of the busiest times of the year.

The floor in the airport director’s office at San Francisco International Airport subtly trembles throughout the day as the biggest airport in the Bay Area expands beneath Mike Nakornkhet’s feet. The ongoing $2.

San Francisco Travel Association, the Golden Gate city’s tourism and marketing bureau, has hired Scott Beck, the current head of Toronto’s tourist organization, as its new president and CEO ...

The San Francisco Bay Area is projected to welcome about 350,000 non-residents for upcoming major events, and the committee is committed to ensuring the region's nine counties are represented, the committee's CEO Zaileen Janmohamed told the Silicon Valley Business Journal last month.

Tourism, according to SF Travel, was once the largest private industry in San Francisco: 86,111 jobs were supported by tourism in 2019. That number dropped to 20,880 in 2020.

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling.. Data from hotel analytics firm STR ...

Jason Karsh, a 38-year-old San Francisco resident who works as a tech marketing executive and consultant, regularly “hails” Waymo cars and suggests riding in them as a tourist activity.