Building Sales Tools That Empower Your Buyer. The truth is that no sales team needs hundreds of sales tools to do its job. Another truth is that Marketing needs to better understand the actual buying ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Collateral generally gets produced by marketing and consumed by sales. So, how do you make sure that the right marketing content is getting surfaced to the sales team.

Several years ago, I was the head of marketing for a large product-based, sales-powered organization that created high-end trade show booths and activations for brands. As you might expect, our ...

When you want to work, multi-tools are essential handy devices that ease the work or adapt to different situations. They are all versatile on their own and are equally important […] ...

Sales collateral that connects with the needs of customers and helps move the sales cycle forward doesn’t have to be a challenge, but it often becomes one. Content gets buried in digital ...

Collateral advertising used in marketing can be made up of any media or information. This can include brochures, newspaper ads, websites, banners, posters and stationary.

By shifting to a web-based portal from iCentera to manage its marketing collateral, software company Infor has slashed the bill for printed materials from $130,000 per quarter to roughly $10,000 ...

Swedish buy-now-pay-later company Klarna says artificial intelligence is helping to lower its marketing and sales costs by making tasks such as creating images and translating copy more efficient ...