Facebook ads aren’t only useful for bringing highly targeted customers to your site — they can be used at every stage of the e-commerce sales funnel: With the Facebook Pixel, you can track the ...

The sales funnel should be renamed the sales and marketing funnel. In my twenty years of marketing, I have only seen a few B2B companies that truly aligned marketing and sales, and that was due to ...

While BGM requires sales and marketing collaboration through the entire funnel, it’s also especially important messaging is aligned through each stage of the journey.

Marketing-qualified leads need regular and relevant touchpoints to move them down the funnel, especially when dealing with long sales cycles! - Christine Slocumb , Clarity Quest Marketing 10.

However, marketing doesn't stop there; in fact, marketing never stops. Even once a sale is made, however, both the sales and the marketing teams have the responsibility to ensure that the new client ...

How adopting a holistic full-funnel approach to marketing helps get the most out of ad spend. At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully ...