Nike SB is keeping the heat coming with the new 'Matcha' Yuto Horigome Dunks, set to drop early April at local skateshops ...

Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...

This stunning pink-and-green beverage is a trifecta of traditional Japanese flavors, with matcha powder added to the milky body of the drink, and sakura flavor added to the jiggly pieces of warabi ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

The government is considering measures to prompt Japanese green tea farmers to shift more production to tencha leaves that can be ground into matcha powder, from sencha, commonly consumed in Japan, to ...

One bite, and the refreshing aroma of "matcha" bursts in your mouth. 02:33 It's topped with "amanatto" - sugar-glazed "azuki" beans drizzled with "kuromitsu" - black sugar syrup.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today's Big Take Asia Podcast, host K. Oanh Ha talks ...