Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and ...

Michael Saylor's MicroStrategy ... “B” in its logo. This change reflects that its software and business intelligence functions have taken a back seat in favour of its Bitcoin treasury strategy.

Tysons-based MicroStrategy is now Strategy. Its new logo follows the name with a stylized Bitcoin “B.” Strategy’s new logo follows the name with a stylized Bitcoin “B.” (Courtesy ...

Bitcoin prices have surged more than 30% since Election Day. MicroStrategy has climbed even faster. The software company ...

Following the company’s implementation of a Bitcoin treasury strategy and a corresponding increase in share price, other publicly traded companies took a page from MicroStrategy’s playbook and ...