Long lauded by in-the-know collectors for its technical achievements, the storied Swiss maker is aiming to go pop with an audacious new timepiece.

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of ...

The headline here is the dial, which features rainbow ... Rolex Daytona model. It's arguably a more appetising colour palette, too, with the silver-toned white gold more universal than rose ...