Lex goes hands-on with a new trio of Rolex Daytona watches with meteorite dials ✓ Expressing outer-worldly exclusivity ✓ ...

The fact that Rolex made a platinum Daytona in 1999, long before it introduced platinum models publicly in 2013, is a major part of the watch's mystique. "Back then, they only existed in stainless ...

the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of ...

It’s a war out there. We deserve more,” Grant says. “Like that Rolex you got on,” Foley replies. Grant smiles and proudly flashes his watch. “Gold Daytona,” he says. “Isn’t she a beauty?” Kevin ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. Last summer, Rolex surprise announced a new white ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...

Though many of them are from high-end independent brands, some of them are more common—though no less compelling—references from Rolex such as his white gold Sky-Dweller and pink gold Daytona.

But many NASCAR champions have tried and come up short of sporting the unique trophy awarded to every class winner (a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona with a white ...