“I’ve done everything to her hair except shave her damn head,” chuckles Yusef Williams, a New York-based celebrity hairstylist who’s responsible for Rihanna’s most iconic looks for the ...

But when you’re the man behind Rihanna’s famous mane (and the hair at the recent Savage x Fenty extravaganza), then people should expect the unexpected. While Yusef Williams can appreciate a ...

assisting Rihanna’s hairstylist, Yusef Williams. My first big break was working on the first Savage X Fenty show in 2019. Before that, I was in a natural hair salon, focusing on natural styles ...

Though Yusef will "never tell" whether he and Rihanna listen to the ever-so-coveted album "R9" while he does her hair, he spills about her natural curls (plus that viral Fenty Hair ad) and his ...

Perhaps, as seen in the above image shared by Rihanna’s hair stylist Naphia White on Instagram, she was teasing us for what was to come.

Announcing the launch on Instagram, Rihanna wrote: “A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.