“The Software Usability Research Laboratory (SURL ... The Psychology of Shape in Logo Design All logos have a shape. This is true whether they include an icon and text, just an icon, or only ...

but people involved in user research studies weren’t happy with the changes. The studies did, however, help Google realize that the envelope part of the Gmail logo wasn’t a critical design ...

SPRINGFIELD -- MassMutual and its design team showed 2,000 logo designs to thousands of ... effort reflects 85,000 pieces of customer research collected during the last 12 months.

research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his ...

Specifically, the future of logo design. Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the ...

design thinking, history and research. Graphic design is used in everything from branding and identity, books and magazines, advertising, packaging, web and interface design, motion graphics, and just ...