“The Software Usability Research Laboratory (SURL ... The Psychology of Shape in Logo Design All logos have a shape. This is true whether they include an icon and text, just an icon, or only ...

research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his ...

but people involved in user research studies weren’t happy with the changes. The studies did, however, help Google realize that the envelope part of the Gmail logo wasn’t a critical design ...

Specifically, the future of logo design. Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the ...

Guide to the new British Rail identity – shown in the Design Research Unit: 1942–72 Cubitt Gallery exhibition ... More information on the museum at nrm.org.uk More on our top 20 logos here.