Budget's old logo design. Budget, the 55-year-old car rental company, has cleaned up its logo design, eliminating bulky letters and a homogeneous color palette in favor of a cleaner, bolder look.

Looking to bolster the fast growing awareness of its brand, Enterprise has rolled out a new logo designed to better establish its car rental and other vehicle businesses in the marketplace.

This isn’t the first time Airbnb’s new logo has been compared to another. Last year, it was a technology company. In 2014, the getaway-rental website released a statement with Automation ...