Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

One of the largest movie theater chains in the world recently announced a change to what their customers can expect to see ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Quite often, PostTrak audience exits cite that in-movie trailers are the most influential forms of marketing to a moviegoer, read a majority of moviegoers at 22% said the in-theater trailer for ...