The previous logo, a minimal, sans-serif design worthy of a ... but a potential shift in the fundamentals of modern luxury branding. Traditionally, the logo of a ‘luxury’ brand was heavy ...

They favored a more modern, futuristic design ... reason behind Sochi’s minimalist, non-traditional design is simply that it’s the first Olympic logo made with digital in mind.

"Our new logo is minimalist, modern and monochromatic. "With this new look, we proudly embrace our role as a creator of worlds. As we move toward the most exciting time of the year, E3, you will ...