Ideal for blonde and highlighted hair, the formula has salicylic acid which she said can also help remove unwanted pigment.

It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo she's ever used). In the end, her straight, thick hair looked shiny ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend). The upkeep is real, but so is the payoff. This light blonde is the ...