Purple shampoos and professional toners tend to be drying, so finding a toning product that actually repairs hair is refreshing. This mask feels just like a luxurious mask should—rich ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

As someone with bleached highlights that tend to go brassy, I’ve been using purple hair masks (purple shampoos are too drying) for years to balance my colour out and achieve a unique caramel ...