“It’s a little bit of an ambush,” says Erin Longin, general manager for Puma’s running division. “I hope people are like, ‘Wow, what is that shoe everybody’s wearing?’” Running ...

PUMA has masterfully achieved this with the label’s latest red-hot sneaker ... Based on a pair of real-deal racing shoes, the PUMA Speedcat debuted in 1999 and has become synonymous with ...

PUMA just released a brand-new collection of ... The collection features sneakers decked out in Hello Kitty’s signature red and white color scheme, complete with adorable graphics and branding ...

Puma is banking on its army of amateur ambassadors finishing just behind the professionals. That would serve as a splashy debut for the new $300 shoe, which the company is using to regain ground ...