On the occasion of World Mango Day, we take a closer look at how mango has evolved from a summer staple to a versatile ...

DS Group, which makes the popular Pulse candy, is now launching a mango drink, Pulse Mango – Masala Maar Ke, to compete with beverage giants that manufacture Frooti, Maaza and Slice, The Times ...

At the outset, they had observed that raw mango and mango flavour together constitute about 50 percent of the total candy market in India—of this, almost 26 percent was raw mango.

A ₹1 tangy candy called Pulse became a ₹100 crore sensation in 8 months—without ads. Its masala core, adult appeal, and viral ...

DS Group to introduce Pulse candy in its raw mango, guava, pineapple, and orange variants in the UK, Gulf countries, and southeast Asian markets. Soumya Gupta. Updated 1 Nov 2017, 01:09 AM IST.

In an exclusive conversation, Rajiv Kumar, Vice Chairman of DS Group, delves into the remarkable success story of Pulse—a Rs ...

Pulse, a hard-boiled candy with a raw mango flavour and a tangy inside, was launched in mid-2015 and has since notched sales of over Rs 100 crore. It comes from the stables of DS Group, ...

Mango once captured 50% of the hard-boiled candy market, with raw mango accounting for 26% of this share, making it the dominant flavor profile within that segment.

Experts suggest that Rs 6000 crore Hard-Boiled Candies (HBC) market, which includes Mango Bite, Pulse Candy and Alpenliebe, may grow at 1.5 times the FMCG growth rate.

Parle has launched the 'Spicy Kaccha Mango Bite' a spicy raw mango-flavoured candy to counter Pulse, a product of Noida-based DS Group Sounak Mitra Published 17 Jun 2016, 08:11 PM IST ...

How Pulse Candy gave the big spenders in the Rs 4,000-crore market a run for their money The brand doesn’t have the advertising brilliance displayed by brands like Alpenliebe.

Pulse Candy, a leader in India's candy market, ... The innovative Pulse Mango Day campaign, featuring an AR filter, triumphed at the Financial Express BrandWagon Ace Awards.