Because advertising is bought – not earned – it lacks the kind of validity good PR can deliver. Press coverage on its own is just publicity; that’s not what small businesses want.

Even though people sometimes underestimate the effectiveness of out-of-home advertising, billboards are having a revival. Outdoor advertising was the only traditional advertising method that grew in ...

GOOD publicity conveys your key messages about your business, direction and focus to reach the people you want to. Advertising design and copy can do the same. Years of research show that people ...

But Daniel Defense — the maker of the semiautomatic rifle used in the Uvalde school shooting — privately had in place a plan to generate publicity whether the ad aired or not, according to ...

A rapidly growing manufacturer of AR-15-style rifles tried to run an ad during the Super Bowl in 2014, knowing that the NFL typically does not allow gun commercials during its marquee event. But ...