Which feelings and emotions do different colors in logos elicit? To find out, researchers at Adobe Express surveyed 285 professional graphic designers. An infographic (below) explores key findings ...

The Psychology of Shape in Logo Design. All logos have a shape. This is true whether they include an icon and text, just an icon, or only text. The 3 major shape categories are geometric, ...

He points to the Mountain Dew logo and iconic Nike swoosh as examples that match the brands' intended personality. He also points to Burger King's logo overhaul in the late '90s, from horizontal text ...

The Psychology of Logo Design: Shape. If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. However, when all they have to work with is shape and colour, ...

The Psychology of Logo Color in How Consumers View Your Brand (Infographic) ... Size, shape, font, and other design-related details are factors in a great brand design, ...

Psychology for designers: making design more effective course at Nottingham Trent University allows participants to bolster their business practices through understanding consumer psychology.