We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ...

Official definition from the American Marketing ... and they take this into account when devising the overall marketing strategy. Marketing refers to any activities undertaken by a company to ...

So, to start off with, I wanted to share their working definition of strategy, which is so straightforward and simple that I initially thought it had to be incorrect. Yet the more I've thought ...