With sustainability now central to beauty, brands are rethinking packaging to cut environmental impact, satisfy consumers, ...

While packaging has always been an essential part of consumer goods, its role in consumer safety is often overlooked.

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

Pinsker: They showed up in a little cardboard box ... when products are being sold online; the way one Amazon manager said it to me was, “Many of the fundamental design features for packaging ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit ...

box? In many ways, the jewelry and design store's signature packages have become more valuable to the company than what they contain. And in that respect, Tiffany has hit the product packaging ...

For functional/utilitarian items look to patent protection. In some cases, an applicant for the product design/packaging trademark may have to prove “secondary meaning” (i.e. that consumers ...

Shoppers aren’t imagining it. If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated ...