Some say the only thing missing is the logo.And people are obsessed.The $25 hoodie that looks like it should cost $118? Sold ...

Private-label goods were once viewed as lower-quality knockoffs. But that stigma has largely disappeared, a reality reflected ...

Costco launched a private label named Kirkland Signature that put a unique spin on the concept of shopping generic. The ...

Shoppers are more loyal than ever to store brands, but grocers need to continue to find ways to underscore their value ...

Brown Gibbons Lang & Company (BGL) has sold Specialty Bakers, a provider of branded and private label baked goods, to HC ...

Private label is driving brand advocacy—and store traffic: Two-thirds (66%) of consumers say they recommend private label products to friends and family, and 34% say they’re more likely to ...

The Kroger Co. plans to add 80 new protein-focused products to its Simple Truth natural and organic brand. Ronald Sargent, chairman and interim chief executive officer, disclosed the upcoming rollout ...

First Insight has released a new study, revealing that most consumers can’t tell the difference between private labels and national brands.

Private label products can be a great way for businesses to make money, but there are manufacturer or national brands that ...

Private label product sales are booming globally, with affordability, improved quality, and premium ranges, driving success.

New "Power of Private Brands" report from FMI shows continued strength and growth opportunities for retail own brands ...

With a continued commitment to innovation, sustainability, and affordability, Auchan Romania has received three major distinctions at the “Voted Product of the Year 2025” competition – the most ...