Some say the only thing missing is the logo.And people are obsessed.The $25 hoodie that looks like it should cost $118? Sold ...

Private-label goods were once viewed as lower-quality knockoffs. But that stigma has largely disappeared, a reality reflected ...

Costco launched a private label named Kirkland Signature that put a unique spin on the concept of shopping generic. The ...

First Insight has released a new study, revealing that most consumers can’t tell the difference between private labels and national brands.

Shoppers are more loyal than ever to store brands, but grocers need to continue to find ways to underscore their value ...

Private label is driving brand advocacy—and store traffic: Two-thirds (66%) of consumers say they recommend private label products to friends and family, and 34% say they’re more likely to ...

Private label products can be a great way for businesses to make money, but there are manufacturer or national brands that ...

The Kroger Co. plans to add 80 new protein-focused products to its Simple Truth natural and organic brand. Ronald Sargent, chairman and interim chief executive officer, disclosed the upcoming rollout ...

Brown Gibbons Lang & Company (BGL) has sold Specialty Bakers, a provider of branded and private label baked goods, to HC ...

New "Power of Private Brands" report from FMI shows continued strength and growth opportunities for retail own brands ...

New data shows consumers increasingly switching stores, brands, and buying habits amid inflation and tariff concerns GLEN ALLEN, Va., June 17, 2025 /PRNewswire/ -- As grocery prices continue to rise, ...