Each of the seven elements of print advertising must enhance your ad's effectiveness. Photography, illustration and logo symbols like Nike's swoosh raise interest in any ad. Integrate these ...

“typefaces”). A logo, they say, is not the same as a symbol, which in turn is not the same as a combination mark. Everyone seems to have come up with their own definitions for this. So what ...

which is troubling considering a Redditor spotted the logo in a 1988 edition of ‘Trademarks & Symbols of the World: The Alphabet in Design’ by Yasaburo Kuwayama. Thanks to the power and magic ...