In principal-based buying, a media agency functions as a principal, unlike its traditional role as an agent. Such agencies ...

By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

Mainstreet Daily News will double its weekly print circulation at the end of October, providing 20,000 free copies across ...

As printing companies expand into multi-channel digital marketing, the right acquisitions will help accelerate diversity of ...

Google has been keen to push AI Overviews onto users despite some major problems with how safe the answers were early on and ...

AD100 designer Adam Charlap Hyman and AD PRO Directory talents Noz Nozawa and Bradley Odom will spill their 2025 design ...

Milton, now classified as a post-tropical cyclone, continues to move northeast over the Atlantic. The NHC is now tracking ...

On Thursday night, October 17th, Netflix will release their 3rd quarter ’24 financial results after the closing bell.

At the heart of Digistromer's innovation is its Hybrid Marketing System, a unique blend of traditional advertising ...

IU’s editorially-independent student newspaper since 1867, the IDS has seen several cuts to its print product in recent years ...

QuickAds.ai, an award-winning, innovative, and affordable solution by BrandBooster Pte. Ltd., has launched the world’s first ...

It comes months after members of an ad-hoc committee of ... adoption of a shared business model, he’s disheartened by the Media School’s choice to cut print. “The paper part is a bit of ...