With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

While the company also pointed out that its Prime hydration drink is a caffeine-free alternative to its viral energy drink, the Times said some parents and school officials confuse the two drinks.

Prime, the drink devised by YouTubers Logan ... Asda and Aldi join Waitrose in banning under-16s from buying energy drinks Energy drinks blamed for poor discipline at schools Feverish interest ...

SAN FRANCISCO — Prime Hydration, known for its energy drinks promoted by YouTuber Logan Paul, failed to secure the total dismissal of a consumer class action that accuses its grape-flavored drink of ...

That would be quite the caffeine buzz for your average adult -- but the influencer-backed Prime Energy drinks are marketed to kids and teens. Now the FDA is looking into Prime. Dr. Protibha Sanyal ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes,even cookie dough ...