Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

Primark has been giving shoppers a glimpse of its new spring products in recent weeks, from pink striped sofas to floral ...

Homeowners looking to spruce up their living rooms and bedrooms have been "running" to Primark for the new items ...

Primark is planning to open its first separate ‘Primark Home’ store in Belfast. The fashion giant wants to prove itself in ...

Primark will finally be opening its doors to customers in Newbury in 2025, but what do we know so far about the fashion ...